Before agents: where briefs got stuck
We mapped how a brief travels through a marketing org. It was not pretty.
Why it matters
Teams that adopt this workflow spend less time on busywork and more time on judgment calls, the part humans are actually good at. Skynet handles the rest: drafting, routing, and keeping every artifact in one place.
- Start small. Pick one campaign and let the agents run it end to end.
- Measure everything. Every step is observable, so you can see what works.
- Scale what converts. Promote winners without re-briefing anyone.