Before agents: where briefs got stuck
We mapped how a brief travels through a marketing org. It was not pretty.
Why it matters
Teams that adopt this workflow spend less time on busywork and more time on judgment calls — the part humans are actually good at. Skynet handles the rest: drafting, routing, and keeping every artifact in one place.
- Start small. Pick one campaign and let the agents run it end to end.
- Measure everything. Every step is observable, so you can see what works.
- Scale what converts. Promote winners without re-briefing anyone.