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AI for Marketing

Event Follow-up Automation

The badge scans come back from the conference in a spreadsheet with 340 rows. Everyone agrees the follow-up should go out fast and be personal. What happens is that the team is exhausted, the rows sit for a week, and then someone sends one email to all 340 that opens with thanks for stopping by our booth. The people who had a real conversation get the same email as the people who wanted the tote bag, and both ignore it.

Skynet closes that gap. It reads the attendee list, checks each person against the CRM, uses whatever notes exist about the conversation, and drafts a specific follow-up per person. Not a mail merge — a different email, because the agent knows a different thing about each of them.

How it works

step 01

Bring the list in

Hand the agent the attendee list, the webinar registrations, or the scan export. It matches each person against your CRM so it knows who is already a customer, who is in an open deal, and who is brand new.

step 02

Sort by what happened

Not every lead deserves the same email. Ask the agent to split them: had a real conversation, attended and watched to the end, registered and never showed. The follow-up should reflect which one they are.

step 03

Draft one per person

Each draft references the specific thing — the session they stayed for, the question they asked, the problem your rep noted. Where there is nothing specific, the agent keeps it short and honest rather than faking familiarity.

step 04

Approve and send fast

The batch comes to you as drafts within hours, not weeks. You skim, fix the few that are off, and send. The agent logs each one back to the CRM.

Build it from a prompt

One instruction, run after every event.

Leads hear from you while the event is still fresh, and they hear something that could only have been written to them. That is the whole advantage — not the speed alone, but speed and specificity at the same time, which was never possible when one person had to type 340 emails.

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