Email Personalisation
Everyone knows the segmented campaign outperforms the blast. Everyone sends the blast anyway, because segmentation multiplies the writing. Six segments times three emails is eighteen pieces of copy, and there is one person to write them before Thursday. So the merge tag goes in, the first name gets swapped, and the email opens with a greeting that fools nobody.
Skynet flips the cost. It reads your product usage and CRM data through live connectors, works out what genuinely separates one group from another, and drafts the variant for each. The work becomes reviewing eighteen drafts instead of writing them, which is an afternoon rather than a week.
How it works
Connect the behaviour
Link your CRM, your email platform, and wherever product usage lives. The agent needs to know what people did, not just what list they are on — that difference is the whole point.
Let it find the segments
Rather than starting from the segments you already have, ask the agent which groups actually behave differently. It often finds a split you were not slicing on.
Draft per segment
The agent writes each variant against the real difference: what that group uses, what they have not tried, what stalled them. Same offer, genuinely different email.
Review, then send
Every variant is a draft until you approve it. You read them side by side, kill the ones that overreach, and push the rest to the platform to send.
Build it from a prompt
One instruction covers the whole campaign.
The result is email that reads like it was written for the person receiving it, at a volume one marketer can actually approve. You keep the judgment about what to say; the agent handles the fifteen ways of saying it.