Influencer Campaigns
The influencer campaign lives in a spreadsheet that becomes unusable by week three. Twelve creators, each at a different stage, half the conversation in DMs and half in email, and no one can say which of the eight who posted actually drove anything. Finding the creators in the first place took two weeks of scrolling, and the selection came down to follower count because there was no time to check whether the audience was even right.
Skynet takes the research and the tracking off the person running it. It browses and evaluates candidates against criteria you set, keeps the state of every conversation in one memory, and connects to your analytics so the ROI question has an actual answer at the end.
How it works
Define fit, not follower count
Tell the agent what a good creator looks like for you: the audience, the topics, the tone, the engagement quality. It researches candidates against that and explains why each one made the list.
Draft the outreach
For each creator, the agent drafts a personal note referencing their actual work. You approve before anything sends — creator outreach is a relationship, and a bad first message costs you the person.
Keep the state in one place
Who was contacted, who replied, who is under contract, who has posted. The agent holds the pipeline so nobody falls through, and nudges you when a conversation has gone quiet.
Close the loop on ROI
With analytics connected, the agent ties each creator’s posts back to traffic and signups. At the end you know who was worth it and who was expensive reach.
Build it from a prompt
Set the brief and let the research run.
The campaign stops being a spreadsheet held together by one person’s memory. You spend your time on the judgment calls — who is right for the brand, what the deal is worth — and the agent carries the research, the chasing, and the accounting.