Follow-Up Cadences
Every rep knows the third follow-up is where the meetings come from, and every rep skips it. Not out of laziness — because the reminder fired during another call, and by evening the deal had slipped down the list behind whatever was on fire. The follow-ups that do get sent are often the worst kind: a bumped thread with “just checking in” on top, which tells the prospect nothing and reads as pressure.
A Skynet agent fixes both halves. It notices the silence without needing a reminder, and it writes something worth reading, because it has the call notes and the account history in memory rather than an empty template.
How it works
Define the rhythm
Tell the agent your cadence in plain terms — how many touches, how far apart, when to stop. Different for a demo no-show than for a proposal sitting unanswered, and the agent can hold both.
Write from the conversation
Each message references the actual thing: the integration question they raised, the timeline they mentioned, the colleague they said they needed to loop in. The agent pulls it from meeting notes and prior threads, so no touch is a generic bump.
Set the approval line
Early nurture touches can go out automatically once you trust them. Anything to a late-stage deal or a named account comes to you as a draft first. You draw the line and the agent holds it.
Stop when it should stop
A reply, a booked meeting, or a clear no ends the sequence. The agent updates the CRM and moves on rather than sending touch four into a conversation that already restarted.
Build it from a prompt
One description covers the whole cadence.
The result is that the third and fourth touches actually happen, and they sound like a person who was on the call. Deals stop dying quietly while your team keeps its judgement over what goes to the accounts that matter.